ISE-2025 Exhibition (USA): 10 Trends in Tile and Porcelain

GF Leads, 24 August, 2025

GFLeads presents key tile and porcelain trends from the International Surface Event 2025 in the USA. Analysis of new products and directions from leading manufacturers.

The International Surface Event in Las Vegas revealed major developments in flooring and ceramic tiles. Natural neutral shades dominated the show, though designers noted renewed interest in glamorous solutions for the first time in several years.

 

As an active participant in the American building materials market, GFLeads tracks emerging trends and helps professionals discover relevant solutions for their projects.

 

1. Natural Aesthetics

The dominant trend emphasizes authenticity and integrating natural elements into living spaces. This appears in neutral color palettes and hyper-realistic reproductions of natural materials.

 

Emser's Heirloom collection features remarkable larch wood replication. Available in three temperature variations from cool to warm tones, the tiles proved so realistic that exhibition visitors mistook them for actual wood.

 

Arizona Tile's Anthology line offers large-format tiles with antibacterial Microban coating in four colors including beige, with two surface finish options.

 

American Olean's Stone Theory mosaic collection skillfully combines porcelain with quartzite, antique mirrors, and glass inserts.

 

2. Artistic Patterns

Patterned tiles gained significant traction in the American market. Modern interpretations of classic floral and geometric motifs demonstrate fresh approaches to traditional themes.

 

Daltile's Stagecraft collection provides diverse decorative elements coordinating with plain Galaxy series tiles.

 

Emser's Bizou line employs intricate patterns including chevrons, damask prints, and zigzag motifs.

 

Marazzi's Creativo porcelain recreates antique painted tile aesthetics. The Lucca Blue pattern coordinates with monochrome squares and rectangles in various sizes.

 

Floral themes remain relevant, evidenced by Marazzi's Rice collection with Deco Blossom Bianco decoration.

 

3. Bold Combinations

Experimentation with pattern, shape, and color combinations emerged as a notable exhibition trend. Manufacturers presented complex mixes demonstrating artistic style blending.

 

Daltile's Stagecraft collection combines glossy white tiles with Kaleidoscope mosaic modules in Spa, Desert Gray, and Arctic White shades.

 

Emser's Emora series, inspired by celestial themes, offers intriguing combinations with terrazzo countertops. Rectangular Alto shade tiles work for backsplashes while Cumulus, Nimbus and Stratus scales reproduce cloud-like shades.

 

Marazzi's Rice collection mimics handmade tiles with intentionally uneven surfaces and glossy finishes.

 

4. Diverse Shapes

Geometric shapes maintain popularity with innovative interpretations. Hexagons, zigzags, and rhombuses join natural leaf and wave formations.

 

Daltile's Starcastle collection includes triangular elements, multi-dimensional hexagons, chevrons, and leaf shapes.

 

Arizona Tile's CS-2 Flower marble tiles feature geometric petal formations in Flower decor.

 

5. Luxury Revival

Interest returned to glamorous solutions featuring shimmering surfaces and premium material imitations.

 

Emser's Luxo collection showcases black tiles with mother-of-pearl veining creating luxurious elegance.

 

6. Pastel Color Schemes

Warm powdery shades emerged among the most sought-after color trends. Delicate pastel tones refresh classical palettes.

 

American Olean's Playscapes collection features Peony, a soft pink hue.

 

Marazzi's Artistic Reflections series continues the pastel trend with Rose, while Wave shade replicates the wavy surface of Moroccan zellige tiles.

 

7. Interactive Surfaces

The exhibition demonstrated growing interest in technology integration beyond surface patterns. Some manufacturers introduced tiles with embedded sensors that change color according to temperature or pressure, enabling interactive spaces. Another development featured tiles with UV-activated antibacterial and self-cleaning coatings, enhancing hygiene and simplifying maintenance.

 

8. Sustainability Focus

With increased environmental awareness, manufacturers adopted sustainable production methods using recycled materials. Many ISE-2025 collections incorporated recycled glass and ceramics. Energy-efficient production technologies reducing carbon emissions represented another important aspect. Consumers increasingly consider environmental impact when selecting finishing materials, ensuring this trend's continued growth.

 

9. Texture Emphasis

Tactile qualities gained importance alongside visual appeal. Manufacturers offered pronounced textures mimicking natural materials like stone, wood, and fabric. Embossed surfaces add depth and visual interest while providing practical benefits like slip resistance. Particular attention focused on creating "handmade" effects emphasizing material uniqueness and authenticity.

 

10. Modular Systems

Customization capabilities grew increasingly important. Modular tile systems displayed at ISE-2025 enable combinations of different shapes, sizes, and colors for unique design compositions. This flexibility provides architects and designers greater freedom adapting spaces to specific needs and preferences, proving particularly valuable for commercial projects requiring distinctive brand imagery.

 

GFLeads helps designers and architects stay current with emerging trends while identifying optimal solutions for their projects. Our platform connects professionals with leading materials manufacturers across the United States. Join our community of innovation and style!

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